In order to involve a person in the content as much as possible, it is created as attractive as possible so that the human brain releases a flood of dopamine, which makes a person feel good and to want more of it. There is an increasing number of certain content creators who use social networks to maximize profits and the ability to manipulate people’s attitudes, emotions, behavior and spread misinformation. More and more engaging content is being created in the media, which is constantly evolving to capture human attention as much as possible. There is a feeling that everything is happening more and faster in the world. It inevitably affects aspects of human life and society.

These days, technology advances and the pace of life is accelerating. And in 2021 it was reduced to 47 seconds. In 2012, this period decreased to 75 seconds. Almost 20 years ago, people could focus on an average of about 2.5 minutes when working online or doing anything involving screens before moving on to another screen.

More recent studies show that frequently being “glued” to screens has reduced a person’s attention span to about 47 seconds. However, there are still such cases when a person absorbs information that is not based on facts as if it were true and does not bother to check if it is really true. Given the massive amount of information and misinformation in the media, society is learning to choose information more carefully and look more critically.

In today’s world full of endless information, it is difficult to know which sources of information to trust. Can you believe that humans have a shorter attention span than a goldfish that can focus on a task or object for 9 seconds? However, we can’t forget that this is the myth, because there really isn’t a single piece of evidence to prove that a goldfish or any other fish has such a short memory, especially a human. According to this myth, the average human attention span today is only 8.25 seconds, which is 4.25 seconds less than in 2000. You may have heard about the goldfish attention span myth published in 2015, which claims that these days average human attention span is like a goldfish. These days, it’s very likely that you’ve noticed, both in your life and in other people, that it’s becoming increasingly difficult to stay focused.

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